If Is An Ad Not An Ad? by Stuart Reid

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 31 December 18:00   

When Is An Ad Not An Ad?

by: Stuart Reid

One business address acclimated by advertisers old and new is to burrow sales pages as something else.

The Infomercial, for example, extends the TV Advertisment into something that prentends to be an advisory program.

Likewise, bi-weekly and annual advertisments generally actor the appearance of account letters or editorials.

In Internet Business we can aswell create use of this technique, in a amount of ways.

The alotof accepted adjustment is to address an article. The commodity provides advantageous and absorbing advice yet aswell sells a product.

I don t just beggarly the resource-box here. You can abide a aboveboard commercial commodity to an e-zine if you like, but you can t apprehend them to broadcast it. If about you paid for it as an ad, they would be acceptable to broadcast it for you. Abominably you ll hit a snag.

This problem is agnate to the bi-weekly ads mentioned above. Often, in newspapers, the ad has a nice "This is an Advertisment" band tagged to the top! Appealing abundant charcoal it s effectiveness, right?

The aforementioned affair happens in e-zine advertising. You ll either get the article/ad declared as such in the accountable band or at the top of the e-mail body. Publishers accept to do this to assure themselves, but it instantly marks out your commodity as an ad.

There are alternatives. If you access into an acceding with a publisher, i.e. a Collective Venture, they may book your commodity as you accommodate it after battle it out as an ad. Afresh this happens in the bi-weekly apple - generally after you realising OR tagges as an "Advertising Feature".

Another way is to beard your article. Don t aboveboard advertise in the article, but pre-sell. Accelerate your clairvoyant to the possibilities of whatever your commodity is affairs after infact advertence it. Then the hotlink in your ability box would advance to a website that does the rest.

You of advance get the added account of the actuality that onlinewriting are about chargeless to broadcast :-)

The endure adjustment we can use is `fake` web-sites. These sites are afresh focused on affairs a artefact but bearded as a account report, article, ability or similar. Generally that would absorb affairs abaft the scenes via e-mail (with e-mail abduction at the site). Or the website could accommodate chargeless advice and a problem, and a (paid) way to eleminate the problem.

You can see this in activity at Virus Killer, Ad-Ware, Affirmation Apache sites and similar. The website looks like a "Warning! Your Computer Is Infected!" page, or conceivably provides a address on the latest bacilli and offers a (sometimes free) way to fix them.

These tehniques are actual advantageous in affairs annihilation online and yield advantage of bodies basal emotions. You are added acceptable to accept a articulation of authority, or what appears to be!

(C)2004 Stuart Reid

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This commodity is accessible online at: www.netpreneurnow.com/articles/salespage.txt

And it s accessible via autoresponder from: mailto:salespage@netpreneurnow.com

About The Author

Stuart Reid publishes Netpreneur Account and maintains Netpreneur Now and it s Associates Site. To accompany Netpreneur Now visit: www.netpreneurnow.com

webmaster@netpreneurnow.com

This commodity was acquaint on May 08, 2004

 


Tags: sites, problem, advertising, selling

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