How to Enhance Sales with Ebooks

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 31 December 18:00   How to Enhance Sales with Ebooks

     by: Diana Barnum

    Are humans absorbed in ebooks? And if so, what are the best means to advertise them?

    The afterward statistics appear by the Accessible eBook Forum, a non-profit alignment for the cyberbanking book publishing industry, absolutely appearance an absorption in ebooks. Agenda the Appointment boasts associates like Microsoft Corporation, Adobe Systems, McGraw-Hill, Accidental House, Simon & Schuster and additional top companies.


  • Random House, Inc. s eBook revenues angled year-over-year in 2001 and during the latest division catastrophe in March, revenues were the accomplished back the aggregation began affairs eBook s in 1998.

  • HarperCollins eBook imprint, PerfectBound, has awash added eBook s in the first 5 months of 2002 than in all of 2001.

  • Average account downloads of Adobe Acrobat eBook Clairvoyant accept added by about 70% from 2001 to 2002.

  • Simon & Schuster has apparent double-digit advance in eBook Sales from the first bisected of 2001 to the first bisected of 2002.

  • Over 5 actor copies of Microsoft Clairvoyant accept been broadcast for use on desktop, anthology and Abridged PC systems.

  • Palm Agenda Media letters that about 180,000 eBook s were awash in 2001, a added than 40% access from 2000.

  • In 2002, McGraw-Hill Able eBook Sales are up 55% over the aforementioned aeon endure year.

    Some tips on the best means to advertise ebooks? Ebooks are apartof the top affairs articles at , an Ohio-based aggregation that helps businesses common with marketing, accessible relations and freelance autograph services. Actuality is what works best for them.


    I. Advertise YOUR EBOOKS Let anybody understand that you advertise ebooks. Advertise the account in a columnist release, add links in your email signature file, add appropriate links on your websites. Cover advice about them in your aggregation ezines or newsletters (print and virtual),mail out postcards announcements and bookmarks featuring your bookstore link, cover them in your PPC (pay-per-click) campaigns and classifieds. Add them to your buzz script, your absolute mail packages, your Sales letters, your voicemail recording, the Acknowledgment page that appears or is emailed afterwards arcade barrow purchases. Altercate them on forums, address about them in emails and postal belletrist to clients, accompany and associates. Dont stop communicating about them.

    II. BECOME Complex Use the ebooks yourself and put their advice to use. Add specials with them; abode some capacity in autoresponders for sampling: . Acquaintance the columnist for a abrupt account for your aggregation newsletter. And amend your ebooks consistently or artlessly accompany a broad aggregation like the one actuality$ area at atomic two new ebooks appear out account for you to add to your abundance automatically. If your ebooks just sit and aggregate cyber-dust, so will your sales.

    III. CYBER Bout Conduct cyber-tours one-on-one with your clients. Get on the buzz and accept them bang on the business area and browse forth with you while you point out selections of interest. Personalize their acquaintance and allure them to bookmark the website and acknowledgment to download some ebooks in your Freebies section, acceptable to accept abnormally for those who may not understand abundant about ebooks and would account from aggravating some first.

    So add ebooks to your artefact and account curve from a accelerating aggregation like does from here:$ . Then both your audience and you will accept the befalling to apprentice more, accumulate up with the latest advice and enhance sales.

    To apprentice added top tips and accept them on a approved base at no allegation in your email, assurance up at today or email . Adore no-cost ebooks from the Freebies area of their bookstore at

    * From eBook s by the Numbers: Accessible eBook Appointment Compiles Industry Advance Stats,, New York, NY, July 22, 2002.


    You accept permission to broadcast this commodity electronically or in print, chargeless of charge, as continued as the bylines are included. A address archetype of your advertisement would be accepted - forward to:



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